Broadcast Radio has released a new update to its Myriad Playout software, version 6.9, which includes a significant feature for radio stations: direct access to Promo Only music. This integration streamlines the process of adding new tracks to a station's library, making it faster and more efficient. The update covers Promo Only's UK, Europe, US, and Canada catalogues, providing access to clean and radio edits for broadcast use. This feature is particularly useful for stations that want to quickly get new content on-air without the hassle of multiple steps. Liam Burke, Commercial Director at Broadcast Radio, highlights the challenge of getting great new content on-air quickly, and this update addresses that issue by allowing stations to find, import, and prepare music from the same system. The update also includes smarter audio importing, ensuring high-quality audio is downloaded automatically, silent starts are removed, and station-defined normalisation settings are applied. Additionally, metadata is added automatically, including track information, artist names, album artwork, and ISRC codes, which simplifies royalty reporting and keeps records accurate. Jim Robinson, Co-founder and President of Promo Only, Inc., praises the integration, stating that it makes music management fast, streamlined, and stress-free. The release also includes performance and reliability improvements, ensuring stable operation. This update is available as a free upgrade for existing Myriad 5 and Myriad 6 customers, making it an essential update for radio stations looking to enhance their music management and broadcasting capabilities.
